Culture Active Assessment

Background

The Culture Active Assessment and resource has been developed by the UK company Richard Lewis Communications, providing an in-depth cultural knowledge based on the work of Richard D. Lewis. It incorporates his easily understandable model of cultural classification and the benefit of several decades of cultural research.

Each cultural profile provides insights into how our behaviour is affected by cultural factors such as core beliefs, sense of values and prevalent communication styles.

By focusing on the cultural roots of national behaviour patterns we can anticipate and calculate how others may react or behave.

The tool acts on both a national and individual cultural level, enabling users to compare their own cultural profile with that of the cultures they have been immersed in throughout their life.

With a better understanding of your own cultural make-up, you can begin to explore how it compares to others'. 

Who's it for ?

For people seeking to establish the areas of strength and weakness within themselves, their teams or their organisation when working or living in culturally diverse environments.