Objectives

The soft side of exporting

Objectives

Recognise the intercultural challenges you may face when you begin to do business in overseas markets.
Gain a better understanding of culture and how it impacts the way people think and work across the planet.
Be able to recognise, respect and reconcile some of the most identifiable cultural differences in the target export markets.
Recognise the impact of the written and spoken language we use when we communicate with individuals or with larger audiences.
Learn how to to avoid ambiguity, anticipate varying expectations and adapt to changing circumstances.
Be able to recognise when a cultural misunderstanding has occurred, how to react and how to resolve it, in order to preserve relations and ensure a successful export experience.

In company offices or location provided by ourselves