Content

The soft side of exporting

Content

The programme is usually a two-day training programme divided into a number of different sessions. Alternatively, the training can be spread over a number or weeks or months with shorter workshops devoted to specific themes. 

Topics covered include:

• An introduction and presentation of cultural difference.
• An exploration of different cultural types (based on the LMR Lewis Model).
• Conducting or participating in a successful meeting.
• English as an international language.
• Succesful marketing in an international context.
• Socialising, bearing and receiving gifts across cultures: what is expected, appreciated or deemed as offensive.